● Develop and optimize SEO strategies to increase search engine rankings, including entire website architecture, content, keywords rankings on a regular basis;
● Develop keyword plans through conducting keyword research to generate content ideas and optimize existing content;
● Plan and oversee the entire website architecture, conduct full-scale technical audits and work with tech team to optimize website quality in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings;
● Craft strategic and SEO-enhanced articles to boost online visibility
● Accelerate content production while aligning with target audience and brand voice
● Conduct comprehensive research and follow Google's E-A-T methodology for SEO-focused content
● Enhance engagement through the integration of visuals, videos, and infographics on your website
● Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building;
● Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
● Analyze and measure key SEO metrics via related tools and platforms GSC, GA4, SEMrush etc;
● Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices.
● 5+ years of experience in SEO related roles, proven results in SEO program is a plus
● Extensive background in digital content writing for various platforms, including blogs, journalism, and copywriting.
● Proven track record of driving engagement and prioritizing content's role in engagement KPIs.
● Skilled in editing and proofreading, with a deep understanding of user needs and content relevance.
● Proficient in SEO to track content performance and make data-driven improvements using best practices.
● Passionate about creating compelling travel, experiences, and lifestyle content.
● Previous experience in a similar role focused on blog content creation and keyword research.
● Understanding of search engine algorithms and ranking methods
● Knowledge of keyword research and data mining tools
● Able to complete competitive analysis of other companies within the industry
● Excellent written and verbal communication skills (email, phone, etc.)
● Experience with other aspects of marketing and paid media is a plus
● Ownership, have passion for entrepreneurial environment
